Scope Wiser

0% markup · Meta's official rates

WhatsApp pricing calculator

Understand how WhatsApp billing works, then estimate your monthly cost by country. We detect your country automatically — change it anytime.

Meta Official Tech ProviderOfficial WhatsApp Business API
Unlike other platforms, Scope Wiser adds 0% markup.

Most providers mark up Meta's conversation fees. We don't — you pay Meta's published rates directly, nothing extra.

How WhatsApp billing works

You're charged per message, but the category and the conversation window decide whether a message is billable. Here's the short version.

All incoming messages are free. You only pay for the outgoing template messages you send — never for messages customers send you.

Template messages

Pre-approved messages you can send anytime (even outside a chat window). Categorized as:

  • • Marketing — promotions, offers, announcements
  • • Utility — order updates, alerts, reminders
  • • Authentication — one-time passcodes
Non-template (free-form)

Free-form replies, categorized as Service. They can only be sent inside an open customer service window — and they're always free.

CategoryOutside service windowInside service window (CSW)Inside free entry point (FEP)
MarketingChargedChargedFree
AuthenticationChargedChargedFree
UtilityChargedFreeFree
Service (free-form)n/aFreeFree
Customer Service Window (CSW)

A 24-hour window that opens every time a customer messages you. Inside it, free-form Service replies and Utility templates are free.

Free Entry Point (FEP) window

When a customer reaches you via a Click-to-WhatsApp ad or a Facebook Page button, a 72-hour free window opens — messages in it (including Marketing & Authentication) are free.

Businesses are responsible for the category assigned to their approved templates — using a template accepts the charges for that category. Full details in Meta's pricing documentation.

Estimate your monthly cost

Pick your country and enter your monthly message volumes.

Billed as North America

Estimated monthly cost
$25.00
1,000 billable messages
Marketing
Promotions, offers & announcements
$0.0250 / msg
1,000 messages / mo$25.00
Utility
Order updates, alerts & reminders
$0.0034 / msg
0 messages / mo$0.00
Authentication
One-time passcodes & verification
$0.0034 / msg
0 messages / mo$0.00
Authentication — International
Cross-border OTPs (select markets)
n/a
Not available in United States.
Service
User-initiated support conversations
Free
Always free — no charge for these messages.
Total estimated cost
1,000 messages · United States
$25.00

Rates are Meta's official WhatsApp Business Platform per-message prices (USD), effective April 1, 2026. Scope Wiser adds 0% markup — you pay Meta's rates directly. Service conversations are free. Countries not listed individually by Meta are billed at their regional "Rest of …" rate. Marketing & Authentication templates are free inside the 72-hour Free Entry Point window, and Utility & Service messages are free inside the 24-hour customer service window — so your real cost is often lower (see how billing works above).

Read Meta's official pricing & rate cards

FAQ

WhatsApp pricing questions, answered

Templates are pre-approved messages you submit to Meta and use to start conversations — for example when a customer hasn't messaged you yet, or the 24-hour service window has closed. They fall into three categories: Marketing, Utility and Authentication. Every template send is billable, except Utility templates sent inside an open service window.

Marketing templates promote your business — offers, product launches, re-engagement and announcements. They're billed at the Marketing rate (which varies by country), unless they're sent inside a Free Entry Point window, where they're free.

Utility templates support a transaction the customer has opted into: order confirmations, shipping updates, payment reminders, appointment alerts. They're billed at the Utility rate outside the service window, and free inside an open 24-hour service window.

Authentication templates deliver one-time passcodes and verification codes. They're billed at the Authentication rate. Some countries also have a separate International Authentication rate.

In certain markets, Meta charges a higher International Authentication rate for OTPs delivered to a recipient in a different country than the business. Where it applies, the calculator shows it as its own line; elsewhere it's marked n/a.

Free-form messages are any non-template replies you send inside an open customer service window — typed answers, media and so on. They're categorized as Service and are always free.

Each time a customer messages you, a 24-hour window opens. Inside it you can send free-form Service replies and Utility templates for free. Once it closes, you can only reach the customer with a template — and Marketing, Authentication and Utility templates are all charged.

No. All incoming, user-initiated messages are completely free. You're only billed for the outgoing template messages you send.

You're charged per delivered template message, based on the template category (Marketing, Utility or Authentication) and the recipient's country. Only delivered messages are billed.

When a customer starts a chat from a Click-to-WhatsApp ad or a Facebook Page call-to-action button, a 72-hour Free Entry Point window opens. Any template you send in that window — including Marketing and Authentication — is free.

No. Scope Wiser adds 0% markup. The rates shown here are Meta's published rates, and that's exactly what you pay — we never add a margin on conversation fees.

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